Coffee Citizen is a product line that aims to promote the coffee beans in the Philippines. For the first batch, it features the Arabica and Robusta beans that were ethically sourced from the farmers in the Cordillera Region through fair trade.
For a balanced acidity, the beans are medium roasted by the skilled coffee roasters of Benguet. Infused in the beans are the flavors of Butterscotch and Hazelnut resulting in enhanced aroma and taste but not altering the coffee profile and flavor notes of the beans.
For the packaging, the hanging ear drip coffee bags were used. This style is from the Japanese, inspired by their origami art. Drips are convenient to brew the medium-fine ground coffee without any machines.
Re-sealable and biodegradable Kraft pouches were used for outer packaging.